From Startup to Leading Beauty Care Company: The EOS Lip Balm Story

Jonathan Teller and Sanjiv Mehra founded EOS lip balm because they know that they could produce a lip balm that was better than anything on the market. They succeeded in that dream. Today, EOS is a $250 million company, and their EOS balms are some of the most popular lip balm products in the nation.

Entering an Oversaturated Market

Teller and Mehra entered the lip care market because they believed that it needed a facelift. At the time of the company’s creation, Chapstick was on top, but the Chapstick brand hadn’t changed their look in decades.

For over 100 years, lip balm had been sold in a tube in a boring flavor. EOS lip balm cofounders saw this as an opportunity and nabbed it.

A New Take on Lip Balm

In order to change the look and feel of lip balm, Teller and Mehra decided to focus on the five senses. They wanted to improve the taste, smell, look and feel of the packaging and product. They even wanted the casing to sound pleasing when you clicked the top with the bottom to close it.

Knowing that cost would be important as well, they made sure that they didn’t overprice the product. The goal was to have it compete with other lip balms on the market, so in the beginning, each lip balm from EOS cost just a few dollars.

The product was slow to sell at first. Pharmacies weren’t interested because they thought that consumers were happy with the lip balm products that they already had. Finally, when the EOS marketing team started targeting millennials, things took off. Today, it’s a multi-million dollars company.  Read the full EOS history on

Try EOS on for Size

If you’d like to try these amazing lip balm products yourself, you can. Look for EOS products at your local Racked pharmacy, online and in big box chain stores near you.

What it is Like to Shop in Fabletics

Over the past few years, the fashion industry has been experiencing many changes regarding trend and the mode of operations. These particular changes are influenced by the continuing technology advancements which mean improvements in the way the fashion industry operates. Also the shifts in the customer’s taste results into increase in demand for more goods. Kate Hudson is among the few fashionistas who have contributed significantly to the fashion industry particularly the women fashion line. Kate is an actress and the founder of Fabletics, a famous online store dealing with female sportswear. It was during a simple research that Kate saw that there was a need for a clothes store that sold sexy and affordable sportswear for the ladies. Forced by the urge to satisfy women’s need for sexy sportswear, Kate approached JustFab’s Co-CEOs Don Ressler and Adam Goldenberg and together they established Fabletics.


Since its establishment in 2013, Fabletics has continued to create a loyal customer base not only due to their product variety but also for providing cute and affordable sportswear that any girl would want. Most of their customer’s say that their sportswear are unique and stylish and that keeps them eagerly waiting for the next release. According to Kate, all their sports wears are designed in simple but high-quality materials to ensure that they last long and quite easy time when it comes to cleaning.


Fabletics is a membership platform which comes in two packages. One can either sign up for the regular or VIP membership. On regular membership, one is expected to just sign up for free using his/her email address to start shopping. When it comes to the VIP package, a monthly fee of $49.95 is required. In return, the VIP members get to purchase the sportswear at bit lower price as compared to regular members. Additionally, VIP members get fantastic deals as well free shipment offers on every purchase. Once one confirms that his order is on its way, he/she can either choose to continue as a VIP, cancel the VIP membership, or skip a month. The cancellation process is easy as it is done via a phone call.


Fabletics also sells other fabulous gym accessories such as bags, water bottles, socks, and headbands. According to Kate, their products sell real quick hence customers are always advised to make an order immediately they come across an item that interests them to avoid missing it. Kate Hudson takes pride that the store is continuing to win the trust of thousands of ladies across the world hence slowly achieving her long-term dream. With time, Fabletics is expected to record millions of sales due to their increasing sign ups. Also, Fabletics will open up more physical stores in every major city to top up the already existing ones.