Duda Melzer, the Chairman of Group RBS, is credited for converting the media firm into a conglomerate by diversifying its services using new technology platforms while keeping a strong hold on traditional ones. He joined the media group in 2004 and helped to implement many important business decisions, and that paved the way for a grand success in the arena. Eduardo Sirotsky Melzer led the group to the internet age and paid close attention to its move to digital. To make a significant presence in the digital sector, he founded e.Bricks Digital in 2012; the firm makes significant investments in digital startups that are coming with innovative ideas. Currently, the firm has operations in Brazil and the U.S.
His continued efforts helped the firm to achieve success in new territories and sectors. The contributions helped him to become the President of Grupo RBS in 2012 and later, becoming the Chairman in 2016. Currently, the group operates 12 brands that include TV channels, radio stations, newspapers, digital magazines, utility websites, and news content portals. Apart from e.Bricks Digital, Melzer also helped the firm to establish RBS Publicações – the division that offers production and marketing of various editorial projects – and Gráfica UMA – a print shop for third-party newspapers, magazines, tabloids, and more. Check out Valor to know more.
Melzer started his career with U.S.-based management consulting firm Booz Allen Hamilton in 2001. Later, he worked with Delphi as its Senior Financial Analyst and also collaborated with Boxtop Media, a non-traditional media company, as its Director General. While coming to education, Melzer completed his graduation from the Pontifical Catholic University of Rio Grande do Sul in Business Administration. He secured his MBA from Harvard Business School before starting his career. His contributions to the media group and the entire Brazilian media industry helped him to win many awards and industrial recognitions. Melzer was featured at the Cambridge Institute for Family Enterprise – 2015 Leaders list.
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